The world-class auditorium takes the MICE industry to the next level with the most advanced innovations in Asia to cater for top-notch performances.

For the first time in Thailand, an ultra-hybrid world-class auditorium with a capacity of 3,000 seats was built for international conferences and trade fairs. TRUE ICON Hall expands over an area of 12,000 sqm. on the 7th and 7M floor of ICONSIAM, overlooking the Chao Phraya River. It serves as be an advanced world-class venue complete with the best innovations and t echnology, as presented below:

The first retractable seating system in Thailand: Seats are automatically folded away using the latest advanced technology to suit all ranges of customers’ venue requirements and save time for all event arrangements. Each seat has the best view and is equipped with all sorts of communication, such as advanced translation system, Wi-Fi system and microphone.

The first and best acoustic tri-wall panel system in Southeast Asia: Automatically adjustable wall panels and ceiling panels in three types are equipped with the aesthetic sound absorbing system to accommodate all types of performances and assemblies, such as conferences, world class performances, and concerts. The seating system and sound system will offer each audience anthe most enjoyable experience for watching and listening to performances like never before.

A Stage Rigging System for scene changes during performances and a special wall which is movable to meet the platform edge of the stage to create the most complete atmosphere of the performance and to provide a different experience every time it shows.